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Jupiter Renews Commitment to Make Millions More Confident Together with Strong Girls United

Nov 26, 2025

Strong Girls United (SGU) is proud to announce the renewal of its partnership with Jupiter, marking
the second consecutive year of collaboration between the mission-driven, science-backed,
salon-quality haircare brand and the nonprofit dedicated to empowering girls and young women
through sports, mentorship, and mental health programming.


This year-long sponsorship builds on the momentum of Jupiter’s “Make Millions More ConfidentTM”
initiative, which spotlighted SGU as its primary philanthropic partner. The renewed commitment
reflects a shared belief that confidence is built from within—and that mental health is health, full
stop.


“Jupiter’s support has helped us expand our reach and deepen our impact,” said Lani Silversides,
Executive Director of Strong Girls United. “Their investment goes far beyond Giving Tuesday. It’s a
year-round commitment to helping girls feel strong in their bodies, confident in their minds, and
connected to a community that lifts them up.”


Through this partnership, Jupiter continues to invest in Strong Girls United’s programming –
including after-school sessions and summer camps, and sports-based leadership development and
mentorship opportunities for collegiate-level and professional female athletes. Just as Jupiter helps
people feel confident in their skin by addressing the stress and stigma of dandruff, Strong Girls
United empowers youth to build confidence from within through movement, connection, and
community. Together, the organizations are redefining what it means to feel confident—inside and
out—with strong bodies, kind hearts, and unstoppable minds.


“Confidence is something we nurture in one another,” said Robbie Salter, Co-Founder of Jupiter.
“Strong Girls United embodies that spirit—getting girls in the game, into conversations about mental
health that matter, and equipped to handle life’s challenges. We’re honored to continue supporting
their mission because it so closely aligns with our goal of making millions more confident.”


As Giving Tuesday approaches, SGU and Jupiter invite supporters to “join the team” by donating,
sharing their stories, and encouraging others to invest in Strong Girls. This partnership isn’t just
about one day—it’s about building a confidence movement that lasts all year.


For more information or to get involved, visit www.sgunitedfoundation.org or follow
@stronggirlsunited and @hellojupiter on Instagram.

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SG United Foundation ("Strong Girls United") is a 501(c)(3) nonprofit organization with a mission is to empower girls to be strong, confident, and resilient. 

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